How It Works

From dead leads to booked inspections — a system, not a campaign.

We don't run one-off campaigns and disappear. We install your conversion infrastructure once, then operate and optimize it month after month.

Step 1

Discovery + audit

On the discovery call, we map your current lead flow: where leads come from, how fast they're contacted, how many sit dead in your CRM, and what the recovery is worth in real dollars. You leave the call with a clear picture of where deals are being lost — whether or not you hire us.

Step 2

Build + integration

If we're a fit, we install all three systems into your CRM: database reactivation, sub-60-second speed-to-lead, and automated reputation management. Setup typically takes 1-2 weeks. We handle compliance registration, deliverability setup, and team training.

Step 3

Launch + monitor

We launch your reactivation campaign first — it's the fastest visible win. Speed-to-lead and reputation management activate in parallel. We monitor performance daily and refine messaging based on real responses.

Step 4

Operate + expand

Each month we report on what's working, what we've optimized, and where the next opportunity is. Over time, we layer on seasonal campaigns, long-term nurture sequences, and additional automations as the system matures. You stay focused on roofs; we stay focused on the funnel.

Who does what.

Clear roles keep the system moving without adding work to your team.

Your team

Your team focuses on closing.

Provide lead exports during onboarding, share your qualification criteria, give us calendar access, and stay available for one weekly check-in. That's it. Your sales team handles the inspections we book; your install crews handle the work. We don't add to their daily load.

Lead Redux

We run the conversion engine.

We manage compliance, messaging, AI prompt tuning, deliverability monitoring, calendar booking, and weekly optimization. When something needs adjusting, we adjust it. When something breaks, we fix it. You don't manage us — we manage the systems.

How we operate

Built on aviation discipline

Reliable systems, clear processes, no improvisation when it matters. Your conversion infrastructure runs like a flight crew, not a startup.

Compliant by default

Every message follows TCPA and A2P 10DLC rules. Every contact has a compliant basis. Every thread includes opt-out language. We don't gamble with your reputation.

Transparent, always

You see what's running, what's working, and what we're optimizing. Monthly reports show real numbers — appointments booked, deals influenced, revenue recovered. No black boxes.

Ready to see what your funnel is leaking?

The discovery call is free, the audit is free, and you'll know exactly what we'd build before any commitment.

Book a Discovery Call